Social Media Marketing   (SMM)

We can help companies and brands listen and understand their customers. Promoting and providing information through Social media channels enables companies to measure and analyse what business impact they have, the primary issues and sentiments, the influencers driving the conversations thus enabling them to take the necessary actions.

Here is methodology that we use for socialnk.com/socialmediamarketing.php” target=”_blank”>social media marketing (SMM);

Listening & understanding the customer needs

People are talking and conversing about your brand, product and company in more ways than you can imagine. In order to truly socialize with your audience you need to first listen and understand the conversations that are already taking place. This in turn will allow the formation of a strong foundation of Social Media Marketing strategy. Key factors to take into consideration at this stage:

• Understand the networks
  (Who are they, where are they, and when are they talking)

• Benchmark
  (social intensity: quantity of social actions)

• What is being discussed?

Engaging & interacting in customers conversation

The most important component of a Social Media Marketing strategy is the engagement plan. The ability to engage and interact with your customers by having meaningful conversations with people and igniting positive word of mouth, this will ultimately determine the success of your Social Media Marketing strategy. Factors to take into consideration at this stage:

• Plan how you are going to engage with your  users and know how they will engage with you
• Create company blog, profile and viral video
• Provide useful and relevant content

Monitoring & analysing what being said about your brand

Social Media monitoring and analysis allows you to find out what your audience is saying about your brand, products, reputation and competition. Through Social Media monitoring and analysis you can:

• drill down to the individual influencer
• watch trends that develop
• understand positive or negative opinions

Why Social Media Marketing (SMM)?

Two billion worldwide communicate through social networking sites everyday. 73% of people’s conversations on Twitter mention brands, followed by 78% of customer’s recommending brands via social networking. Without doubt consumers read and listen to other people’s opinions online to help them making a decision.

Moreover, Social Media marketing takes brand communications out of traditional forms and channels. It is about communicating brand advantage in a manner that engages the potential customers and inspires them to spread the good word.
Here are key advantages:

• Builds word of mouth reputation
• Empowers consumers
• Builds brand communities
• Brands get personal touch
• Active listening to the consumers
• Blog can carry news faster than any other medium
• Cost effective- you can start for free , and when consumers spread the word, it continues to be free

Here are some general facts;

• The technology is shifting the power away from the editors, publishers, the establishment, and the media elite. Now it’s the people who are in control.
• Democratisation of communications (Social Media tools may be used to better understand society’s concerns in order to consult and deliver solutions in favour of the public.  )
• If Facebook were a country, it would be the eighth most populated in the world, just ahead of Japan.
• People Tweet 300,000 in a day.
• 78 million videos on YouTube
• 86400 new blogs are created everyday
• Blogs can destroy reputation (Reputation that took decades to build may be threatened by a single event.)
• Blogs can move markets (Approximately 70% of internet users around the globe read blogs.)
• Blogs help customers make purchasing decisions (51% of blog readers around the world shop online.)
• Technorati is currently tracking over 100 million blogs (Internet search engine used for searching blogs). According to Wikipedia Technorati indexes 112.8 million blogs and over 250 million pieces of Social Media.)

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Search Engine Optimization

We understand that acquiring sufficient and relevant organic (i.e. SEO) traffic requires more than getting high rankings on major search engines. For example your website may be ranked as first on a particular keyword search on Google but still not being able to drive as much traffic as lower rank sites. Similarly, your site may be ranked as first on a particular keyword search and not able to generate sufficient amount of traffic.

Our methodical approach, starting from strategy creation to keyword research (which we empirically test out before moving to on-page optimization and link building) ensures that your site generates relevant and sufficient web traffic in the shortest possible time.

Why SEO?

Search Engine Optimization listings are the primary reason why search engines exist. These listings are expected to be ‘true’ sources which can fulfil a customer’s search query

• Search Engine Optimization listings, also called as organic
  listings are free of cost. Unlike PPC, there is no cost per visitor in SEO
• Research has shown that top SEO listings are visited far more frequently than paid listings on the same page.
• SEO listings are shown by Search Engines based on the relevancy of your content and your website to the query initiated by the searcher, which helps in building rapport with the customer.
• SEO really gives meaning to the phrase “If I can’t find you, you are not there”. Your competitor is definitely using SEO to drive their business. If you are not, you are missing out on a significant growth opportunity.

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Pay Per Click

We have been successfully executing PPC advertising campaigns for many years (an example being popular PPC programs such as Google Adwords) Our approach will ensure that you are reaching out to the right customer segment with the right message at optimal price.

We ensure that before we start executing a campaign for you, we thoroughly understand your customers and create a strategy, which combines the right combination of technology, creativity and copyrighting so as to generate the desired outcome, which may be generating a lead, a subscription request or sale.

Why PPC?

Whether you are looking at generating online sales, leads or branding, you can employ PPC to your advantage. But, what’s special about Pay Per Click advertising?

• PPC represents over 85% of the share of the search engine marketing industry: chances are most of your competitors are expanding their business using PPC
• Fully flexible: You don’t need a high budget to start a new PPC campaign and as the name suggests you only pay for a new visitor. At the same time, based on the ROI, you can scale up the campaign. Also, you control the keywords for which you want to advertise and you can always be on the first page.
• Faster results: unlike other forms of online marketing such as SEO, PPC delivers much faster results