Search Engine Optimization (SEO) is much more these days than simply raising your business’s ranking on the search engines. It is that, but more, now that social media is increasingly part of our everyday lives. A company needs to build trust and a good reputation across the social networking platforms in order to maintain high search engine rankings. Search Engine Optimization applied to Facebook is much different from SEO for Google or other common search engines. To engage in Facebook or Twitter (or any other social media), one must consider that status updates and messages are constantly moving and changing, literally at the speed of light. Also, there are multiple ways of gleaning information from Facebook, whereas a Google search remains fairly straightforward. Since over 350 million people have access to Facebook, it should go without saying that your company needs a Facebook profile. The ease of searching within the site while checking friends’ status updates will guarantee many searches happen on the Facebook website. If you are present, you can be found there. It is as simple as that. There are other ways for Facebook users to talk about you: they can chat, share a link, share information, join a group or fan page related to your company, or just update their status. Any of these ways could be used to talk about your company, so you should work to maintain a solid reputation as well as a high profile. All of this Facebook activity will have only indirect results for your SEO, but it will not go without reward. Because of the popularity of the Facebook platform, it will benefit you in SEO to maintain a presence there. How is your company engaging on Facebook or other social platforms? What can you improve to increase visibility of your profile?
-
05Jul
Posted by admin @ 10:37 pm
