When using social media in business, it is crucial to remember who your target audience is and how best to reach them using social media tools. Although it may seem surprising, it is not the young adult age group that dominates the world of social networking any longer. In fact, the average age of Facebook user is 35. Knowing who the target audience for your company is consists of finding out the demographics you are attempting to reach. However, with social media, you must also find out how best to reach them. This could be through any of the social networks, and also through blogging or even direct emailing.
http://www.seobangkok.com/images/target-audience.gifDepending on your audience, it may be best to reach them through Twitter updates, or through joining an online community on Ning. No matter what age or specificity of your audience, remember to reach them where they are. Expecting your customers to find you through social media is akin to the methodology of traditional marketing. In advertising, for example, you would broadcast a message and think that those who are interested in the product would find a way to get to it.
With social media marketing, though, it is the opposite. Instead of simply promoting a product, the goal is to interact and present your company to the customer. You seek to find them and build relationships. This may seem tedious, but the long-term goal is a more loyal customer and potentially higher sales because you took the time to communicate to individuals, not just spout a recurring message.
How are you reaching your best potential customers?
