For any individual in the realm of business, maintaining a circle of valued contacts is a top priority. This is more evident than ever with the advent of Social Media. Networking is a social event, and the tools we now have available for social networking are just as useful for business networking.

Business contacts are so important because they separate the talented and competent worker from the talented and competent worker with connections. Who you know, it seems, is just as important as what you know and how well you work.

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When using Social Media tools for business networking, keep in mind that it’s not about simply maintaining a large “friend” or “follower” list; the conversation is key.

Twitter, for example, is a good resource because one can follow and be followed by anyone looking for work or looking for your business to work for them. This versatility and the speed of the network makes keeping up with the trends of your industry as simple as scrolling down a screen. Thus, one can stay connected with clients, potential clients, and colleagues. Sharing and promoting your business can be done, as well as gleaning advice and recommendations from others in your field. Also, you may BE recommended to another connection. These personal recommendations are priceless, and are what networking is all about.

Online interactions require time. Do not underestimate the amount of time and effort required to establish and maintain relationships with valuable contacts. Networking—through Twitter or any other means—does take time and you will reap the benefits of networking as you continue to build relationships through social media in this way.